Focus on Franchise Owners: Matt’s Story

Matt Appleby has owned a fit20 studio in Fox Valley since 2019. We asked him about his journey to fit20 and why he decided to become a franchise owner.

“I have always been an avid gym goer from an early age - I joined my first gym at 16! Throughout my teens and early 20’s I didn’t really know what I was doing and definitely over trained. Towards my late 20’s I’d gotten smarter and was doing functional sport specific training. At that time I had also discovered Yoga and Pilates which had begun to change my approach to training.

I was a customer first before becoming studio owner here at Fox Valley in 2019. I joined fit20 in 2018 as a customer and quickly got great results within just a few months. Whilst being a little sceptical at first, it ticked all the right boxes for me.

It’s innovative, time efficient, strength training with expert guidance, very safe and alignment focused. My strength improved hugely along with my energy levels and posture. I was soon able to pick up both my kids at the same time - which felt great!

I am so grateful that I found out about fit20 at just the right time. Now, approaching 40 I have never felt stronger!

fit20 is a great compliment to a regular yoga practice and the most mindful way I have come across to train for strength. This led me to enquire about the business opportunity as I saw how well it could work alongside teaching Yoga. I became studio owner here at Fox Valley in 2019 and haven’t looked back since.

Our members here at Fox Valley love the quiet calm space they come to train in, it’s unlike any other studio or gym, there’s no music pumping, it’s not busy and never feels competitive (although that’s not saying we won’t push you to train hard!).

For me and running a studio I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the Dutch head office.

By providing the very best training for each customer that comes to the studio we can help them become healthier and fitter with fit20 and in just 20 minutes per week.

I’m very grateful to have found fit20 and that I can now share the benefits it brings.”

If you’d like to find out how fit20 can help you with you health, resilience and immunity, get in touch with Matt: call us on 0114 4811 000 | text us on 07520 633 006 | email us at

Want to know more about becoming a franchise owner? Read more and request more information here.